In this training I talk about the the difference between freight broker sales and freight broker marketing. Which for many freight brokers and freight agents is a bit of a mystery.
What is the difference between freight broker sales and freight broker marketing?
As a freight broker, sales is the process of increasing revenue via increased used of your logistics service to new and existing customers. Usually achieved by sharing the benefits to customers.
Common sales activities include: researching prospects, cold calling, cold emailing, face to face sales, submitting rate proposals, sharing customer testimonials and more.
Marketing on the other hand is creating awareness among your target market of potential shippers.
Common marketing activities include: company website, social media, organic seo, online paid advertising, print advertising, webinars, direct mail, trade shows and association participation and more.
If you have questions just click the comment box below the video and I will try to get back to you via Facebook to answer your questions.
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P.S. If you’re curious about getting started as a freight broker or agent be sure to check out my online course. I’ve had 1,000’s of students take my online course over the past 10 years with an incredible 97% satisfaction rating. Not to mention the 60 day 100% money back guarantee if you are not happy for any reason! No questions asked…
Cheers,
Dennis Brown
Top Freight Broker Trainer
Owner, www.FreightBrokerBootcamp.com
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