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Freight Broker Sales vs. Freight Broker Marketing

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In this training I talk about the the difference between freight broker sales and freight broker marketing. Which for many freight brokers and freight agents is a bit of a mystery.

What is the difference between freight broker sales and freight broker marketing?

As a freight broker, sales is the process of increasing revenue via increased used of your logistics service to new and existing customers. Usually achieved by sharing the benefits to customers.

Common sales activities include: researching prospects, cold calling, cold emailing, face to face sales,  submitting rate proposals, sharing customer testimonials and more.

Marketing on the other hand is creating awareness among your target market of potential shippers.

Common marketing activities include: company website, social media, organic seo, online paid advertising, print advertising, webinars, direct mail, trade shows and association participation and more.

If you have questions just click the comment box below the video and I will try to get back to you via Facebook to answer your questions.

FREE DOWNLOAD – Top 5 Freight Broker Lead Generation Strategies Free Report!

P.S. If you’re curious about getting started as a freight broker or agent be sure to check out my online course. I’ve had 1,000’s of students take my online course over the past 10 years with an incredible 97% satisfaction rating.  Not to mention the 60 day 100% money back guarantee if you are not happy for any reason!  No questions asked…

Cheers,

Dennis Brown
Top Freight Broker Trainer
Owner, www.FreightBrokerBootcamp.com

DENNIS BROWN
Owner, CEO

Dennis Brown the freight broker, is the owner of FreightBrokerBootCamp.com and former CEO of Logistic Dynamics, Inc. (LDi) one of North Americas fastest growing logistics providers. Dennis has over 25 years of hands on experience as an entrepreneur and is widely regarded as an expert in logistics, freight brokerage, business growth strategies and B2B sales and marketing. Dennis became a freight broker in 2003, as a one man operations with NO industry experience . He went on to do over $200 million as a freight broker, eventually selling the freight brokerage to spend more time with his family. Dennis Brown has trained over 10,000 students, in 16 different countries, how to become a freight broker or freight agent. Many of his students have went on to build highly successful and highly profitable freight broker businesses.

5 Comments
  1. Marlene M Vaughn

    Yes i want the bonus offer

    May 25, 2017 at 3:45 pm
  2. Marlene M Vaughn

    Making a career change is a major decision but with your help i will fine

    May 27, 2017 at 5:25 pm
  3. Devin Simon

    I’m most interested in becoming a freight broker. I just have to take the next step in order to start.

    June 13, 2017 at 12:29 am
  4. Merih Ghebresilassie

    Great tools for guaranted future,
    Thank you for the support.

    June 15, 2017 at 2:26 am
  5. Tiffany Brown

    Thank you so much for your course and training. I know I will win with the support Ive put in place! Sunshine Freight Logistics is being birthed!

    October 28, 2017 at 2:36 am

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