What is a Freight Broker Niche and 4 Tips to Help You Find Your Niche

One of the biggest lessons I can share with anyone interested in becoming successful freight broker or freight agent is to focus on a specific freight broker niche market!

Don’t be a “jack of all trades and master of none.”

This post brings me back to the early days back in 2003/2004 when I was just launching my brokerage. One of the things I realized very quickly after starting as a freight broker, was the fact that it is impossible to be everything to everybody in the freight business.

So I decided very early on to focus exclusively on one freight broker niche and become very proficient and profitable in that niche before expanding into other areas.

In the video below I layout the process that I took when getting started and that you can use to to figure out the best freight broker niche for you!

Just like I talk about in the video, niches come in all shapes and sizes. The examples I share with you below are meant as examples only and you should do your own independent research when selecting your freight broker niche

Freight Broker Niche Types

  1. Equipment type
  2. Product type
    • Steel/Building Supplies
    • Produce
    • Poultry/Meat
    • Gas/Oil Industry
    • Bottled Beverages
    • Heavy Equipment
    • and many more
  3. Geography/Lane Based niche
    • Chicago outbound freight
    • Northeast outbound freight
    • Cross boarder freight
    • Lane(s) specific like So Cal to TX
    • and many more
  4. Hybrid of 1, 2, 3.
    • Northeast outbound Van freight
    • CA produce
    • CA to TX Flatbed freight
    • and many more

I am a big believer in becoming a niche player in business but especially in the freight business. It is very hard, even a highly experienced broker, to be pricing and moving a load of paper out of MA to NJ and then the next minute be asked to move ice cream at 20 degrees below zero from Atlanta to Las Vegas.

Can You Have More than One Freight Broker Niche?

Yes, I do encourage freight brokers and freight agents to expand into more than one niche so they can diversify their revenue base.  

But first you have to FOCUS on becoming proficient and profitable in one niche expand before adding a 2nd or 3rd niche.

FOCUS – Follow One Course Until Successful!

I hope you guys enjoyed this post and if your still interested in learning more about “How to Become a Freight Broker or Freight Agent in 30 Days or Less” click the link and learn more about my online freight broker and freight agent training.

I am proud to say, we have trained over 10,000 students worldwide!

Did this article help you out?  If so, please comment below then SHARE on Facebook, Twitter or LinkedIn now.

Cheers,

Dennis Brown
Owner, www.FreightBrokerBootcamp.com
Freight Broker Trainer / 7X Inc. 500 Fastest Growing Freight Broker

DENNIS BROWN
Owner, CEO

Dennis Brown the freight broker, is the owner of FreightBrokerBootCamp.com and former CEO of Logistic Dynamics, Inc. (LDi) one of North Americas fastest growing logistics providers. Dennis has over 25 years of hands on experience as an entrepreneur and is widely regarded as an expert in logistics, freight brokerage, business growth strategies and B2B sales and marketing. Dennis became a freight broker in 2003, as a one man operations with NO industry experience . He went on to do over $200 million as a freight broker, eventually selling the freight brokerage to spend more time with his family. Dennis Brown has trained over 10,000 students, in 16 different countries, how to become a freight broker or freight agent. Many of his students have went on to build highly successful and highly profitable freight broker businesses.

2 Comments
  1. 5 Freight Brokers Tips to 10X Your Odds of Success! | Freight Broker Boot Camp

    […] “Jack of all trades and master of none” is a guaranteed way to fail  as a freight broker. Click the link to learn more about finding your niche. […]

    October 18, 2018 at 2:04 pm
  2. Scott Van Fossen

    My wife andI would like to learn how to become a freight Agent and work from home.

    March 12, 2019 at 1:50 am

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