How to Find Your Niche as a Freight Broker or Agent

One of the biggest lessons I can share with anyone interested in becoming successful freight broker or freight agent is to focus on a specific niche market!  Don’t be a “a jack of all trades and master of none.”

This post brings be back to the early days back in 2003/2004 when I was just launching my brokerage.  One of the things I realized very quickly after starting as a freight broker was that fact that it is impossible to be everything to everybody in the freight business or any business for that matter.

So I decided very early on to focus exclusively on 1 niche and become very proficient and profitable in that niche before expanding into other areas. In the video below I layout the process that I took when getting started and that you can use to to figure out the best freight niche for you!

Just like I talk about in the video, niches come in all shapes and sizes.  The examples I share with you below are meant as examples only and you should do your own independent research when selecting your niche

  1. Equipment type
    • Flatbeds/Step Decks/Lowboys/RGN
    • Vans
    • Refrigerated
    • Power Only (PO)
    • and many more
  2. Product type
    • Steel/Building Supplies
    • Produce
    • Poultry/Meat
    • Gas/Oil Industry
    • Bottled Beverages
    • Heavy Equipment
    • and many more
  3. Geography/Lane Based niche
    • Chicago outbound freight
    • Northeast outbound freight
    • Cross boarder freight
    • Lane(s) specific like So Cal to TX
    • and many more
  4. Hybrid of 1, 2, 3.
    • Northeast outbound Van freight
    • CA produce
    • CA to TX Flatbed freight
    • and many more

I am a big believer in becoming a niche player in business but especially in the freight business.  It is very hard, even a highly experienced broker, to be being pricing and moving a load of paper out of MA to NJ and then the next minute be asked to move ice cream at 20 degrees below zero from Atlanta to Las Vegas.

Is it OK to have more one niche?

Yes, I do encourage freight brokers and freight agents to expand into more than one niche so they can diversify their revenue base.   But first you have to FOCUS on becoming proficient and profitable in one niche expand  before adding a 2nd or 3rd niche.

FOCUS – Follow One Course Until Successful!

I hope you guys enjoyed this post and if your still interested in learning more about “How to Become a Freight Broker or Freight Agent in 30 Days or Less” click the link and learn more about my online freight broker and freight agent training.

I am proud to say, we have trained over 2,500+ students worldwide!

Did this article help you out?  If so, I would greatly appreciate it if you would comment below, SHARE on Facebook, Twitter, LinkedIn and be sure to g+1 logo and let Google know too!


Dennis Brown
Freight Broker Trainer / 7X Inc. 500 Fastest Growing Freight Broker

  1. 5 Freight Brokers Tips to 10X Your Odds of Success! | Freight Broker Boot Camp

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    October 18, 2018 at 2:04 pm
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    January 29, 2021 at 2:12 pm

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