9 Reasons Why You Need A Freight Broker Coach

Here are my 9 reasons why freight brokers need a freight broker coach to help them grow their business.

Are you a freight broker struggling to navigate the ever changing logistics landscape? In the article below, we will explore why having a freight broker coach by your side is the missing link for your successful freight brokerage operation.

It is no secret that mentors and coaches are critical to success. One of the best examples of this fundamental truth is in professional sports. Would Michael Jordan have dominated basketball in the 1990’s without Phil Jackson? Under Jackson’s guidance, Jordan and the Chicago Bulls won six NBA championships. 

A decade later, Jackson coached Kobe Bryant and the Los Angeles Lakers to five NBA championships. Both Jordan and Bryant found remarkable success under Phil Jackson’s leadership. Even more telling, both often credit Jackson for his role in their NBA legacies.

For new brokers, working with a mentor may be life changing. It could be the difference between a failed brokerage or a successful one. New brokers may find entering the freight brokering sector intimidating because of the complexities of the dynamic industry. 

The skills of an effective freight broker can be taught. A freight broker mentor can significantly decrease your learning curve while increasing your chance of finding and maintaining success.

#1 – Accountability

For new freight brokers dealing with the challenges of a constantly changing industry, mentors and coaches provide inspiration, motivation, support, and accountability. 

A mentor who has been where you want to be and done what you want to do can provide guidance, helping brokers develop their strategy, build business relationships, overcome roadblocks, and decide on key goals. 

Most importantly, freight broker mentors help establish milestones to make sure that their mentees stick to their goals and stay on track. 

How coaches keep freight brokers accountable:

  • Provide support: Inspiration, encouragement, and motivation.
  • Give advice: Help with planning and overcoming obstacles.
  • Create accountability checkpoints

#2 – Commitment

Success in any venture, including the freight industry, is largely dependent on commitment. By sharing their industry knowledge, mentors give their mentees a competitive edge over their peers and help freight brokers define their goals and objectives. 

They go in-depth with recognizing and dealing with limiting beliefs, creating a commitment plan that acts as a road map for success. The responsibility of a mentor goes beyond simple advice; they offer constant accountability and support, making sure that every accomplishment is recognized and that failures are turned into valuable teaching moments. 

How a freight broker coach can help with commitment:

  • Help brokers clarify their vision and mission.
  • Identify and address limiting beliefs.
  • Develop a commitment plan.
  • Provide accountability and support.
  • Celebrate successes and learn from setbacks.

#3 – You get an unbiased opinion

Mentors offer a new, objective perspective in a world full of biased viewpoints and opinions. Mentors are crucial decision-making allies because they push people to think creatively, provide unbiased criticism, and question assumptions. 

This objectivity is necessary for encouraging difficult decisions and guaranteeing that the broker remains firm in their pursuit of goals.

How a freight broker coach can help by providing an unbiased opinion:

  • Challenge assumptions
  • Offer objective feedback
  • Help think outside the box
  • Support difficult decisions
  • Stay focused on goals

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#4 – Learn from someone who has done it already

I cannot stress how important it is to pick up insights from people who have successfully negotiated the intricate web of challenges found in the freight brokerage industry. 

Working with a coach who has the experience level needed to offer a deeper understanding of the subtleties and challenges of the supply chain and shipping process. 

This firsthand expertise of the brokerage process, financial responsibility and legal requirements instills confidence and integrity, building a bond between mentor and broker that extends beyond theory. 

The result is better outcomes for inexperienced brokers since they take advantage of the abundance of real-world knowledge

Importance of working with a coach with real life experience:

  • Deeper understanding of challenges
  • Real-world experience
  • Credibility and trustworthiness
  • Connection and empathy
  • Better results for brokers

#5 – Access to a proven system

In the world of freight brokerage, where uncertainty is always present, having access to a proven method can make all the difference. 

The chances of success are higher when industry experts serve as mentors with tried-and-true methods. Not only are we trying to save time and money, but we’re also trying to build a solid foundation that can handle the challenges of the shipping business.  

Skilled and experienced brokers have detailed information, know about the latest technology, and the fastest ways to handle the day-to-day problems that every successful business will face. 

A tried-and-true method not only helps brokers stay focused and productive, but it also acts as a beacon to help them stay on the path to success.

Why utilizing a proven system is better for freight brokers:

  • Increased chances of success
  • Saves time and money
  • Reduces stress and anxiety
  • Improves focus and productivity
  • Builds a strong foundation

#6 – Saves times, money and effort

There are three resources that are critical in business: time, money, and effort. A freight broker coach isn’t just an expense; it’s an investment that smart business owners make to get the most out of these valuable resources. 

The best freight broker training will provide comprehensive training and insights into the shipping industry that will maximize your resources. 

Brokers who work with a coach save time and money by avoiding costly mistakes. The structured method that a coach provides makes sure that work is streamlined, focus is kept, and results are reached more quickly.

Why hiring a freight broker coach can save you time, money, and effort:

  • Avoid costly mistakes
  • Save time by learning from the best
  • Stay focused and motivated
  • Get accountability and support
  • Achieve better results

#7 – Gets you unstuck

Every entrepreneurial journey encounters roadblocks. Whether you are struggling to get new customers or challenged with managing the day-to-day operations, a mentor can help you get unstuck. 

What sets successful brokers apart from those who fold under the pressure is their ability to navigate the different ways to overcome these obstacles. 

Through personalized guidance, identification of root causes, and accountability, a mentor provides the tools and support needed to break through barriers, fostering continuous growth and development.

Why hiring a coach can help you get unstuck in your business:

  • Identify and overcome root causes
  • Provide personalized guidance
  • Hold you accountable
  • Challenge you to think outside the box
  • Help you develop new skills

#8 – Gets you out of your comfort zone

Reaching beyond our comfort zones is often the key to success. Through questioning limiting beliefs and creating a safe environment for experimentation, mentors serve as catalysts for growth. 

In the highly competitive business of freight brokering, skilled brokers who serve as mentors are essential in helping new freight brokers develop the skills and confidence needed to succeed by helping them expand past their previous comfort zones.

Why hiring a coach as can help you get out of your comfort zone:

  • Challenge your limiting beliefs
  • Provide a safe space to experiment
  • Hold you accountable for taking risks
  • Help you develop the skills and confidence you need
  • Provide support and encouragement

#9 – Helps to build your self confidence

Success depends primarily on confidence. A freight broker coach acts as a sounding board for brokers, offering objective criticism, assisting in the setting of reasonable objectives, and acknowledging every accomplishment, no matter how small. 

Mentors develop resilience by helping others overcome obstacles and create a strong foundation of steadfast self-confidence that helps them reach new heights.

Why hiring a coach as an freight broker can help you build self-confidence:

  • Provide unbiased feedback
  • Help you set realistic goals
  • Celebrate your successes
  • Help you overcome setbacks
  • Be a sounding board

The most successful people in their respective fields work with coaches and mentors. The same is true for successful business owners. Finding help is the most efficient way for building a 7 or 8 figure freight broker business.  

A mentorship program with an experienced freight broker mentor, someone who has already accomplished what you want to accomplish is the fast track to achieving your goals .

Finding coaches and mentors has saved me so much time and effort that it’s difficult to put a price tag on it. All I can say is that I would not be where I am today if I had not invested in myself.

With the right guidance, your dream to run a successful freight brokerage becomes a realistic opportunity.

Are you looking for a freight broker sales coach? Click here to get on the WAITLIST and be the first to get notified when spots open up.


Dennis Brown
Owner/Trainer, www.FreightBrokerBootcamp.com

Owner, CEO

Dennis Brown the freight broker, is the owner of FreightBrokerBootCamp.com and former CEO of Logistic Dynamics, Inc. (LDi) one of North Americas fastest growing logistics providers. Dennis has over 25 years of hands on experience as an entrepreneur and is widely regarded as an expert in logistics, freight brokerage, business growth strategies and B2B sales and marketing. Dennis became a freight broker in 2003, as a one man operations with NO industry experience . He went on to do over $200 million as a freight broker, eventually selling the freight brokerage to spend more time with his family. Dennis Brown has trained over 10,000 students, in 16 different countries, how to become a freight broker or freight agent. Many of his students have went on to build highly successful and highly profitable freight broker businesses.

  1. Trenton Von Yokes

    Looking forward to getting started with you, Dennis!

    May 9, 2024 at 1:09 pm

    Ditto 😎🍻

    May 20, 2024 at 3:45 pm

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