Dealing with Rejection as a Freight Broker or Freight Agent

If you are looking for help when it comes to rejections as a freight broker you’ve come to the right place. Fact is, rejection is just a part of the success journey.

4 Reasons Why Freight Brokers Need to Love Hearing NO!

1. Every no is a chance to learn. As a part of this process you’ll learn if you’re talking to the right person. You’ll also be able to see if your pricing is accurate and if your sales presentation is persuasive enough. Experiment and see what works and what doesn’t.  Make adjustments based upon your results.

2. No does not mean never. No just means not right now. When a prospect tells you no, it’s their way of getting the salesperson to go away. That’s why you need to follow up with the prospect properly.

Numerous times throughout my career shippers would tell me “We do not do business with freight brokers”.  At first I just figured there was no business to be done with that prospects. Then I figured I would explain how to turn a NO into a yes by differentiating myself from the heard.

3. Getting a real no is better than a false yes or soft maybe. There are some people that will tell you yeah, maybe, or sure when they actually mean no. As a freight broker or freight agent, a hard no is better than a soft maybe.  This allows you to invest your time in the right prospects.

4. Every no brings you closer to a yes. If you do something long enough, a ratio will appear. If you make enough phone calls, you’ll make more connections. With more connection you will be providing more freight quote. With more freight quotes, comes more rejection as a freight broker. But at the same time, the more freight quotes you give, the more sales you will make.

Click here to learn how to become a Freight Broker or Agent in 30 days or less. 100% money back guarantee!


Dennis Brown

Owner, CEO

Dennis Brown the freight broker, is the owner of and former CEO of Logistic Dynamics, Inc. (LDi) one of North Americas fastest growing logistics providers. Dennis has over 25 years of hands on experience as an entrepreneur and is widely regarded as an expert in logistics, freight brokerage, business growth strategies and B2B sales and marketing. Dennis became a freight broker in 2003, as a one man operations with NO industry experience . He went on to do over $200 million as a freight broker, eventually selling the freight brokerage to spend more time with his family. Dennis Brown has trained over 10,000 students, in 16 different countries, how to become a freight broker or freight agent. Many of his students have went on to build highly successful and highly profitable freight broker businesses.

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