The Ultimate Books For Freight Brokers and Freight Agents

Have you ever wondered which books to read to become a successful freight broker or freight agent? Well I am going to make it easy on you. Below is my list of freight broker books that are so powerful they could literally transform your business.

I have personally read all of these books during my 25 plus year as an entrepreneur and freight broker. And these are the books I recommend every freight broker read.

For those who dream of owning their own freight broker business, the right insights, strategies, and mindset can make all the difference between life as a business owner who struggles and one who runs a thriving freight brokerage business.

But Which Books Should I Read?

There are thousands of books you could read to help you thrive in the freight brokerage industry. So I understand how it can be intimidating to know which are the best books to help you build a successful freight broker business.

That’s why I put together a list of 12 of the best books to help give you a leg up on the competition!

No time to read or can’t stay awake?

Well there’s an easy way for you to fix both of these problems. They are called audio books and I have become addicted to listening to audiobooks over the past 10 years.

I listen to them when I am working out, I listen to them when I am in my car, and even when I am walking the dogs.

If you are looking to gain a competitive advantage as you build your profitable freight brokerage business, audiobooks help me learn more information in less time.

These books are chock full of timeless wisdom, practical advice, and winning strategies to help you build a successful freight brokering venture.

For new freight brokers, you can think of the list of books below as a freight broker training guide for anyone who wants to launch and grow a successful freight broker startup.

In this article, we will explore twelve must-read books for anyone looking to succeed in the freight brokerage business. The lessons found in the books below have helped me generate over $200 million in sales from my various business ventures!

My Top 12 Books Every Freight Broker Should Read

“How to Win Friends and Influence People” by Dale Carnegie

Dale Carnegie’s classic is a must-read for anyone who works for me. I believe it is a must-read for anyone in the business world, period. Originally published nearly 90 years ago, “How to Win Friends and Influence People ” still offers so much valuable information for readers today. In this book you will find the best techniques for growing your people skills to better manage your team, building strong relationships, land new clients and so much more.

“The Little Red Book of Selling” by Jeffrey Gitomer

Jeffrey Gitomer’s “The Little Red Book of Selling” is a great book for anyone who wants to learn how to sell freight brokerage services. In the world of freight brokerage, it’s important to be ready. Gitomer stresses the importance of doing your homework and having the answer when needed. He also highlights how to sell based on relationships and value rather than price. This is very important in the freight and shipping business, where dependability and quality are often valued more than price.

“The Art of the Start 2.0” by Guy Kawasaki

I loved this book when I read it years ago. This is a comprehensive guide on how to start a business and help it grow. You will learn the whole process of starting a new business, how to position your freight brokerage in the market, how to create compelling pitches, and how to build long-lasting relationships with shippers, carriers, and customers. This book offers countless lessons, all of which are important for long-term success.

“Raving Fans” by Ken Blanchard

This is my favorite book about customers service and more importantly customer experience. Blanchard questions the idea that you should simply please. He writes about how important it is to turn your customers into “raving fans” who are so happy with your service, they feel lucky to do business with you.

β€œHow to Get a Meeting with Anyone” by Stu Heinecke

Not only is Stu a good author who speaks from experience, he is also a personal friend of mine. Known as the “master of contact marketing,” Heinecke shares how to get meetings a meeting with anyone. By using creative strategies, he had answer rates of up to 100%. Need help landing important meetings? Read this book.

“Success Through a Positive Mental Attitude” by W. Clement Stone

It’s no secret that positive thinking can help you do well in business. Here, Stone writes about the importance of keeping a happy attitude at work. It is to keep a happy attitude at work. This classic book tells us that having the right mindset is an important part of building a successful business that people often forget about.

“Profit First” by Mike Michalowicz

Not great with your money? In “Profit First, you’ll learn a new way to handle your money that will turn your business from a cash-eating monster into a profit-making machine. Mike Michalowicz’s method helps you put making profit at the top of your list of priorities to protect the long-term financial health of your freight brokering business.

“The One Minute Manager” by Ken Blanchard

A short but very useful guide to managing people well. In just one minute, you’ll learn how to best set goals, give praise, and correct behavior and lead your team better than ever before.

“Neuromarketing” by Patrick Renvoise & Christoph Morin

For those wanting a deep dive into the way their customers make decisions from the latest scientific discoveries in brain research. Use the lessons in this book to make your sales and marketing more compelling by activating the logic and emotions of your customer.

“The Sales Bible” by Jeffrey Gitomer

For anyone who wants to learn how to sell, “The Sales Bible” by Jeffrey Gitomer is a must read. Packed full of useful information in this book for freight brokers who want to improve their selling skills. I read this book over 20 years ago and then was fortunate to meet and become friends with Jeffrey a few years back.

“Scaling Up” by Verne Harnish

A must-read for anyone ready to grow and scale their freight brokering business. Don’t know the difference between growth and scaling? Read the book and find out what you don’t know to take your business to the next level.

“Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk

In today’s world of social media, marketing and storytelling has forever changed. Here, Vaynerchuk teaches you how to tell your story in the best way possible to connect with your customers online.

Conclusion

For those looking to gain a competitive advantage in the freight brokerage industry, books are priceless resources packed with wisdom, advice, and strategies to help you find success as a freight agent or freight broker.

Hands-on experience is invaluable, however, a new book can be a quick and easy way to get insider tips learned from decades of solid experience in the transportation industry for not much money.

If you dream of one day owning your own brokerage business or if you just started your new freight brokerage business, it is vital that you learn the knowledge and skills necessary to thrive in the logistics industry.

Whether you’re looking to reach a new level of success or land your first new customer, these books are essential for your success as a freight broker or agent.

Read these tips and take action right away to see your freight broker business grow.

COMMENT below!

P.S. Are you still interested in becoming a freight broker or freight agent in 30 days or less? Get registered today and get a 60 day 100% money back guarantee!

Cheers,

Dennis Brown
Top Freight Broker Trainer
7X Inc. 500 Fastest Growing Freight Broker
www.FreightBrokerBootcamp.com





DENNIS BROWN
Owner, CEO

Dennis Brown the freight broker, is the owner of FreightBrokerBootCamp.com and former CEO of Logistic Dynamics, Inc. (LDi) one of North Americas fastest growing logistics providers. Dennis has over 25 years of hands on experience as an entrepreneur and is widely regarded as an expert in logistics, freight brokerage, business growth strategies and B2B sales and marketing. Dennis became a freight broker in 2003, as a one man operations with NO industry experience . He went on to do over $200 million as a freight broker, eventually selling the freight brokerage to spend more time with his family. Dennis Brown has trained over 10,000 students, in 16 different countries, how to become a freight broker or freight agent. Many of his students have went on to build highly successful and highly profitable freight broker businesses.

1 Comment
  1. Valory Jenkins

    What’s the name of books and authors.

    December 30, 2017 at 10:57 pm

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